When to use product page vs bulk order page

Written By Floris de Vries

Last updated 16 days ago

Overview

The app offers two ways to show the bulk order form:

  • On product pages

  • On a dedicated bulk order page

Both serve different purposes. Choosing the right one depends on how your customers order.

Product page: when to use it

Use the product page extension when customers:

  • Browse products one by one

  • Need product details before ordering

  • Order a small number of products per order

Best suited for

  • Smaller B2B catalogs

  • Mixed B2C + B2B stores

  • Customers transitioning from retail to wholesale

Advantages

  • Seamless integration into existing product pages

  • Familiar shopping experience

  • No separate ordering flow needed

Limitations

  • Slower for large orders

  • Customers must visit multiple product pages

Bulk order page: when to use it

Use a bulk order page when customers:

  • Order many products at once

  • Know what they need

  • Value speed over browsing

Best suited for

  • Wholesale stores

  • Large product catalogs

  • Repeat B2B customers

Advantages

  • Fast ordering from one overview

  • No page switching

  • Ideal for high-volume orders

Limitations

  • Less focus on product details

  • Requires a dedicated page

Using both together

Many stores successfully use both options.

Common setup

  • Product pages → for browsing and discovery

  • Bulk order page → for placing large orders

If you do this:

  • Keep visibility rules consistent

  • Make pricing identical

  • Guide customers clearly between pages

Decision guide

Question

Recommendation

Small catalog?

Product page

Large catalog?

Bulk order page

High order volume?

Bulk order page

Mixed B2C & B2B?

Product page or both

Speed is critical?

Bulk order page

Best practices

  • Start simple (one method)

  • Add the second method only if needed

  • Avoid different pricing across pages unless intentional

  • Test both flows as a customer

Common mistakes

  • Using only product pages for large wholesale catalogs

  • Showing both without guidance

  • Different visibility rules per page

  • Different pricing per page

Summary

Choose based on customer behavior, not features:

  • Product pages = browsing and discovery

  • Bulk order page = speed and efficiency

  • Both = flexibility, if done consistently

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