Product page vs bulk order page: what's the difference?

Overview

The bulk order form can be shown on:

• A product page

• A dedicated bulk order page

Both use the same bulk order form logic, but the customer experience and use case differ.

Product page

What it is

The bulk order form is added directly to individual product pages.

How customers use it

• Customers browse products one by one

• Bulk quantities are entered per product

• Ordering happens in the context of product details

Best use cases

• Smaller wholesale orders

• Customers ordering specific products

• Stores where B2B and B2C share the same product pages

Key characteristics

• Appears only on product pages

• Focused on a single product

• Integrated into the product layout

Bulk order page

What it is

The bulk order form is placed on a separate page that lists multiple products.

How customers use it

• Customers see many products at once

• Quantities are entered in a single overview

• Faster ordering for large assortments

Best use cases

• Wholesale customers ordering in bulk

• Fast reordering or catalog-style ordering

• B2B-only ordering flows

Key characteristics

• Appears on a dedicated page

• Multiple products and variants in one view

• Optimized for speed and efficiency

Key differences at a glance

Can I use both?

Yes.

You can:

• Use the product page for discovery

• Use the bulk order page for fast ordering

• Control access using visibility rules

Customers will only see the form if they are allowed to.

Common mistakes

• Using only product pages for large wholesale catalogs

• Not linking the bulk order page in navigation

• Showing both pages without clear guidance

Best practices

• Use product pages for product-focused ordering

• Use bulk order pages for high-volume customers

• Test both flows with real customers

• Clearly communicate where customers should order

Related articles

• When should I use the product page extension?

• Recommended setup for wholesale stores