When to use product page vs bulk order page
Written By Floris de Vries
Last updated 2 months ago
Overview
The app offers two ways to show the bulk order form:
On product pages
On a dedicated bulk order page
Both serve different purposes. Choosing the right one depends on how your customers order.
Product page: when to use it
Use the product page extension when customers:
Browse products one by one
Need product details before ordering
Order a small number of products per order
Best suited for
Smaller B2B catalogs
Mixed B2C + B2B stores
Customers transitioning from retail to wholesale
Advantages
Seamless integration into existing product pages
Familiar shopping experience
No separate ordering flow needed
Limitations
Slower for large orders
Customers must visit multiple product pages
Bulk order page: when to use it
Use a bulk order page when customers:
Order many products at once
Know what they need
Value speed over browsing
Best suited for
Wholesale stores
Large product catalogs
Repeat B2B customers
Advantages
Fast ordering from one overview
No page switching
Ideal for high-volume orders
Limitations
Less focus on product details
Requires a dedicated page
Using both together
Many stores successfully use both options.
Common setup
Product pages → for browsing and discovery
Bulk order page → for placing large orders
If you do this:
Keep visibility rules consistent
Make pricing identical
Guide customers clearly between pages
Decision guide
Best practices
Start simple (one method)
Add the second method only if needed
Avoid different pricing across pages unless intentional
Test both flows as a customer
Common mistakes
Using only product pages for large wholesale catalogs
Showing both without guidance
Different visibility rules per page
Different pricing per page
Summary
Choose based on customer behavior, not features:
Product pages = browsing and discovery
Bulk order page = speed and efficiency
Both = flexibility, if done consistently