Market-specific translations

Shopify Markets let the same language differ by region — for example British English vs American English, or French for France vs Canada. OO Translations supports both shared language translations and market-specific adaptations.

Two translation contexts

• Across markets — one translation for a language, used wherever that language is published. This is the default shop-level locale translation.

• Adapt a market — overrides for a specific market and language. Use this when wording, spelling, currency mentions, or legal copy should differ for that market.

How inheritance works

In Adapt a market, fields without an override show the Across markets translation for that language (when one exists). Editing and saving a field creates a market override. Until you override a field, shoppers in that market still see the shared language translation.

Create a market adaptation

1. Open Translate.

2. Open the context picker (language / market control at the top).

3. Under Adapt a market, choose the market, then the language for that market.

4. Select content and edit fields that should differ for the market.

5. Save. Those fields become market-specific overrides and are locked from automatic jobs like other manual saves.

Translate across markets instead

1. Open the context picker.

2. Choose Translate across markets and pick a language.

3. Translate as usual. These values are the base for every market unless a market override exists.

Tips

• Start with Across markets for the bulk of your catalog, then adapt only the markets that need different copy.

• Markets appear in the picker after they are set up in Shopify admin (including web presence / domains where relevant).

• Locks, backups, and jobs respect the market context: a lock or backup entry for one market does not automatically apply to another.

• On job details, market context shows either a specific adapted market or “Across all markets”.