Us vs Them

Highlight why your brand wins with yes/no/text cells and CTAs.

Written By Floris de Vries

Last updated About 2 hours ago

Us vs Them tables highlight why your brand wins. Columns can represent you vs competitors; rows use yes / no / text cells with optional CTAs.

Us vs Them structure example from the app

Structure

  1. Configure 2–4 columns (labels, highlight, CTA).

  2. Add feature rows with yes / no / text cells per column.

  3. Mark your brand column as highlighted when you want it to stand out.

Design

  • Templates such as Tint, Pillar, Soft, Gradient, and more

  • Highlight column colors, surfaces, CTAs, and typography

Storefront placement

  1. Add the Us vs Them app block.

  2. Select the table by ID in the block settings.